One of the most common questions I get from families is "What should we wear?" The good news is that with a few simple guidelines, you can create a cohesive look that photographs beautifully and feels authentic to your family.
Start with a Color Palette, Not Matching Outfits
The days of everyone wearing the same white shirt and jeans are behind us. Instead, choose 3-4 complementary colors that work well together. Think of it as coordinating rather than matching.
My favorite approach: Pick one "anchor" color (usually something rich like navy, sage, or burgundy), then add 2-3 complementary neutrals or softer tones. This creates visual interest while keeping everyone cohesive.
Colors That Photograph Beautifully
- Earthy tones: Sage green, terracotta, mustard, rust, olive
- Classic neutrals: Cream, tan, gray, navy, soft black
- Soft pastels: Blush, dusty blue, lavender, soft peach
- Rich jewel tones: Emerald, burgundy, sapphire, plum
Colors to Avoid
- Neon or very bright colors – They can cast unflattering reflections on skin
- All black – Can look heavy and lose detail in photos
- Large logos or graphics – These date photos and distract from faces
- Clashing patterns – If one person wears a pattern, keep others in solids
Texture and Layers Add Interest
Solid colors are safe, but adding texture prevents photos from looking flat. Consider incorporating: knit sweaters, linen shirts, denim jackets, flowy dresses, or textured cardigans. Layers also help you adapt to changing weather during outdoor sessions.
Dressing for the Season
Spring/Summer: Light, flowy fabrics. Soft pastels, whites, and earth tones. Sundresses, linen pants, and light layers.
Fall: Rich, warm colors shine in fall light. Think burgundy, mustard, olive, rust, and cream. Cozy knits and layers photograph beautifully with changing leaves.
Winter: Deep jewel tones, classic neutrals, and cozy textures. Don't be afraid of darker colors—they pop beautifully against snow.
Tips for Kids
Comfort is key! If your child feels uncomfortable, it will show in photos. Let them have some say in their outfit within your color palette. For little ones, avoid anything too fancy or restrictive—they need to be able to move and play naturally.
Final Checklist
- Iron or steam everything the night before
- Bring a backup outfit for young children
- Avoid brand new shoes that might cause blisters
- Keep accessories simple and minimal
- When in doubt, send me a photo of your outfit options!